Brake – the Road Safety Charity

2Young2Die – an e-learning project aimed at improving safety awareness amongst young drivers.

It’s a sad fact that young people are the most likely to die or be seriously injured in a motoring accident. Young male drivers are the most at risk. We were asked by Brake to develop an interactive online resource for your drivers to raise their awareness of road safety and the potential consequences of their actions on the road. Based on the content of an existing leaflet, we designed an online resource with information from the leaflet and a number of interactive elements. Young drivers work through the resource, which culminates in them making a pledge to drive safely. Those who make the Pledge qualify for an insurance discount with Co-operative Insurance. This interactive resource, developed in Adobe Flash also saves information responses to survey questions anonymously in a database, providing useful information to Brake and their partners on attitudes to driving and safety.

The project was completed to a tight budget and has prompted Brake to develop similar resources for other driving groups, for example business and fleet drivers.

Technology:

HTML, CSS, Adobe Flash, ASP.NET

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