Search Engine Optimisation (SEO) and (SEM) Marketing

Launching a new website is only the start of a successful web strategy. We can help your site achieve its full traffic potential.

Search Engine Optimisation (SEO)

SEO is the process of improving your ranking in Google’s natural search results for particular keywords or phrases. Other search engines work in similar ways and the same principles apply.

Ideally, you would like to be on the first page of Google. But achieving this can be a time consuming and frustrating process. Your position depends on a whole host of factors including the magic Google Page Rank, keyword density and keyword placement. We will put our knowledge and experience of these factors to work, to push your site onto the first page.

Search Engine Marketing (SEM)

Advertising programmes are an additional way to generate website traffic. The best known, and usual starting point is Google Adwords – the adverts that display on the right hand side of Google and sometimes above the search results. Adwords enable you to…

• Target Google users who are looking for your products or services, precisely at the time they are looking.
• Avoid showing ads to users who aren't likely to purchase from you.
• Obtain the maximum return on your advertising investment.

Google Adwords is primarily a Pay Per Click (PPC) programme, which means that you only pay when someone clicks to visit your site. You can set budgets to limit your spend and tune your campaign based on past performance and your business needs.

Affiliate marketing

A number of organisations like www.tradedoubler.co.uk operate a service in which you can advertise your products through banner advertising on their network of affiliate websites. You pay a commission to the network site owner when someone clicks through and buys a product from your site. This approach is popular with larger e-commerce websites.

An holistic approach

There are a host of other “viral” marketing techniques including blogs, forums and social networking. We take a holistic approach, looking at your marketing objectives and developing a cost-effective plan, starting with the low-hanging fruit!

Our experience could help you to grow your business. Contact us for a free site evaluation and quotation.